Indie music promotion is now more accessible and easier to do then ever before. If you are not using the Internet for your indie music promotion then you are missing out on tons of exposure.
Using (SEO) or search engine optimization to promote your band is a sure fire way to get potential fans to your site and in turn hear your music. I am sure that you have a website set up for your band, and if you don’t, go build one and then read this article. Having a website for your band is really important but it is only the tip of the iceberg. Your website should be the landing page from your indie music promotion efforts.
I tell my subscribers all of the time that they need to get a blog set up for their band. Search engines love blogs and when you post to it regularly you will start to rank much higher in the search engines. So, set up a free blog account and post on it two times a week or more if you like. Simply write about current happenings with your band and current events that are going on in your genre. At the bottom of each post put a link to your website. Blogs should be included in every bands indie music promotion campaign.
Another indie music promotion tool that is overlooked all to often is a subscriber list. When fans go to your web page you need to have a subscriber list to gather names and emails. Offer a free download of one of your songs in exchange for a name and email address. When you collect the names and emails of your fans it makes it so much easier and effective to announce any upcoming events, albums, or promotions that you will be running.
Some marketers say that banner ad are over but I find them to still be effective to this day. Banner ads are a perfect tool for indie music promotion. You can download free banner ad software and make them yourself but I only recommend doing this if you know how to make nice looking ads. Otherwise find someone who knows what they are doing and have them create one for you. It’s inexpensive and a great looking banner ad can pay for itself over and over again. Contact webmasters that have sites that are related to your band site. It can be another band or better yet a site that is dedicated to your genre of music. Ask if you can post your banner on his or her site in exchange for posting a banner or an advertisement for them on your site. Many webmasters are open to this kind of exchange, so look around.
Indie music promotion can be taken to another level with search engine optimization. Utilizing the power of the search engines will take a little time but as you will see the benefits you receive with your indie music promotion efforts will be outstanding.
Our effective advertising campaigns grow your platform & audience. We also help you gather important data about your core fans demographics. If you make good music we can promote it! Click Here to get started