Independent Music Promotion – Problems and Solutions For the Frustrated Indie Artist

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Independent music promotion: just another thing you have to worry about. When you aren’t signed to a particular label, you won’t have someone to tell you what to do in order to promote yourself. In recent years, a number of promotion methods have sprung up to answer the plight of the independent artist. But problems still exist if you’re an artist and tired of beating your head against the wall with independent music promotion.

Too Many Choices

Independent music promotion is possible in a number of ways… in fact, too many! You can promote by passing out flyers, updating your Facebook status, or playing for free for charities, but you can’t do them all at once. There are only so many hours in the day, and you are limited by your day job, if you have one. This means independent artists often spread themselves too thin and fail at promotion.

To prevent this situation, research and planning is necessary. Research promotion methods, and make a list of ways you can get yourself out there. Then, calculate about how much time you have, and how long each of your favorite methods would take. You can use these numbers to guess at how many different methods you can pursue. Set aside a certain amount of time per day or week to promote yourself, and get into the habit of doing so. Once you become successful, exhaust the possibilities, or give up at a method, you can choose another to replace it, but don’t do this too often or you’ll jump from method to method and succeed at none.

Can’t Pay to Play

Much of the radio music industry is still controlled by money. This is why certain artists are always played, and others can’t seem to get airtime at all. In some areas, “pay to play” is frowned upon or illegal, but there are always ways to get around these restrictions. Sometimes, independents will gift the radio station with gift cards, vacations or cars for the radio station to give away in promotions, and in exchange, the station plays their music.

Of course, most independents can’t afford to do this. Instead of targeting major ones, try looking up local or online stations, and those which are closely aligned with your band’s history or values. Independent music promotion is best received by those who understand the philosophy and struggles of indie artists. By going for the more personal approach, you may get airtime without the cost.

Failing at Business

You need to know business to succeed as an independent artist. This is a plain and simple fact – if you don’t have someone on your side who knows business, or don’t know it yourself, you can run yourself into the ground very quickly.

If you can’t afford to take business courses at a local community college, look in your circle of friends, family members, and loved ones to see if anyone you know can take the classes or already has business experience. Read online, try to find a mentor, and read business books to get a better grip on business practices and philosophy.

These are just a few of the problems with independent music promotion, and solutions that will help you get your music out there.


Internet Music Promotion – The 3 Biggest Secrets Revealed

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Internet music promotion can be a long and hard road for many who spend hours in front of the computer and see very little results. But then there are bands that seem to hardly do anything and get record deals and amazing gigs with ease.

In this article I want to show you what successful musicians do for there internet music promotion and how you can have success too.

The truth is that the common factor with all successful musicians is that they never ever give up…and nor should you!

Just make daily effort and you will get there in the end.

1) Your fans are the most important thing in the world:

You need to give them everything, talk to them on the phone and make special songs for them.

You only need 1000 true fans to pay your bills and you have so many ways to easily talk to them and make them happy. Make it your mission to be the coolest person in their lives.

The golden rule is that you should always reply personally to any fan email unless you have like ten million fans, which is unlikely;-)

2) The tools of the trade:

Below you will find a few websites that you will need to master if you want to be successful with internet music promotion

* YouTube: Look at successful viral videos each day and post up your own one each week.

* WordPress.com: Talk about your music scene with daily blog posts and you will get free traffic and new fans automatically.

* PayPal.com – A place to sell your music.

* Myxer.com – Make ringtones for your fans.

* PrWebs.com – Get free PR for your music business.

* TuneCore.com – Helps you get your music into iTunes and other online music stores.

3) Write about what people are searching for:

I kind of mentioned this before but there are millions of people out there each day searching for information about their favorite music act. It’s your jobs to provide them with that info and then try and transfer them to be your fan as well.

If you go to Google and type in the name of you favorite singer they will also give you a whole bunch of search suggestions that people are searching for right now.

Choose a phrase that has more than four words then write about it on your blog.

Google will find it and start to send you some traffic.

Please don’t work a terrible job forever, if you have music talent it’s your duty to give it to the fans.


How To Not Annoy Your Music Fans With Your Online Music Promotion Efforts

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You have to admit: when you do online music promotion, you are basically on an advertising campaign rage. It is part and parcel of getting your music out there, so you can get noticed, gain a fan base, and make a dent in the music world.

But musicians, as they scour to find innovative ways how to sell songs, could make fine mistakes that could annoy fans and eventually, lose their favor entirely. We don’t want that.

So here are ways not to annoy your fans and say goodbye to them forever. Get the most out of your online music promotion efforts, find ways and means how to sell songs, and keep your fans engaged.

1. Use social media sparingly.

Facebook, Twitter, MySpace, Google+, Instagram – these are all additional tools to boost exposure for your music, engage in online music promotion But you cannot rely on it to do all the work for you. It is always better to have your very own website, a domain that is solely dedicated to anything about your brand. You have control, the master of this universe, so take advantage of it.

2. Say no to spam.

The mere typing of ‘Buy our album’ on your Facebook wall post is already a practice of spamming the people on your friends list. Doing this could prove to be a music promotion disaster. Whenever you entice people to give you their time and attention, give something back for goodwill. It can be a free MP3 track or merchandise.

3. Update your website.

Nothing says ‘My career is over’ than a music artist or band’s website without any signs of life. There’s a definite purpose for the creation a musician’s official website. When there’s activity, you’re still pursuing your careers. When there’s not, what, you gave up/broke up or something? It should be the go-to site for everything that your music fan needs. However, if all it has are Jurassic information from the year 2000, might as well shut it down. Always keep your website up to date, from gigs, appearances, photos, and/or musings of the day. It may seem like a lot of work, but that’s the point of online music promotion.

4. Have a mailing list.

Just because you have an official website, are signed up to the most popular social networking sites on the Internet, and have teamed up with a reputable digital music distribution agency, you still have to maintain a mailing list. Not everyone is signed up to a social networking site – but all have emails, even multiples of them! Sending emails to fans is still the most personal way to connect with them.

5. Be nice.

Your fans can either make or break your career. They love you, love them back and more.

Still in the dark on how to sell songs? For top-notch music distribution that could also help you get a headstart in music promotion, choose a digital music distribution partner that has a reach of over 750 retailers and mobile partners across 100 countries.


Some Great Tips For Music Promotion

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Music promotion has gained a world wide popularity as it is a sole way by which one can gain popularity very easily specially those who are new in music industry and wants to become a sensation. When some new person comes in music line he may find it difficult to get himself noticed by others as there are many well established artists who have made place for themselves by their hard work and efforts to win hearts.

Today, we have so many sources by which we can do music promotion. In this article we will discuss many ways in which you can promote your music in some very easy and efficient ways.

Social networking sites these days are the most popular medium and rage among youngsters. So if you want to be a next star promote your music through these networking sites. You can upload some of your good work on you tube which is followed by almost every one. You will get appreciation for your good work and some publicity and that too free of cost!

Make a website for yourself which should be simple to go through by anyone, give some information about yourself and the kind of music you have interest in. Upload some of your songs. Keep your fans updated about your work like If you are working on some new projects or songs you can share it with your fans, ask for their feedback which will only help you to improve your skills and knowledge about music.

The best way by which you can gain some popularity in just few hours is by performing in public. when you will perform in front of the crowd of thousand or more people you will gain maximum confidence and strength and next time you will be able to perform in more crowd. If people will like your music, then friend, no force in this world can stop you to become a superstar. One thing that should always be remembered by you is that your music should not target a particular group or generation.

Print some flayers, pamphlets, business cards, t-shirts that have your brand name and logo engraved on it. First distribute them among your family and friends. They will help you to get some fame by distributing them among their friend and like this you will be able to get some promotion. Give away your music CDs free of charge.

There are many other creative ways by which you can do music promotion but be sure that you have a taste of music which is unique, different and stands apart when compared to other artist’s music.


Online Music Promotion Advice and Things To Avoid

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It’s all about internet promotion. I’ve really focused a lot of my time this past year on how I can get some online presence. That online presence has helped me get fans from all over the country and the world. It didn’t happen overnight though. I had a lot of trial and error going through the whole process. I’m not a master at it by any means, but I’m definitely much further along when I first started.

You just have to dive into it and start learning and making mistakes. The best thing that I did was I learned from the mistakes of others. So many internet marketers have made the same mistakes over and over and I’m no different.

Doing Too Much

This is my biggest character flaw. I put too much on my plate. There is so much out there when it comes to promoting on the internet. Almost too much! This is where some musicians fail because they try and handle everything. They have 15 different online music accounts, and they are all thinned out.

There’s only so much time in the day and you can’t do it all. Instead of having 10 different music accounts and trying to spread yourself thin, focus on 2 or 3 and make it work with that.

I personally only focus on 3 or 4 main social media accounts. I use Facebook, Twitter, YouTube. I haven’t used my Reverb Nation page, but I think I might start doing that soon.

List of social media sites

Here are some other social media sites that are gaining popularity. I’ll probably try one of these sooner or later. There are tons of other social media sites, but these are just a short list of the popular ones.

  • Pinterst
  • Instagram
  • Flickr
  • Foursquare
  • Google+
  • Last.fm
  • LinkedIn
  • Pure Volume
  • Reverb Nation
  • SoundCloud
  • StumbleUpon
  • Digg

Using a Social Media Management System

With all these choices of social networks, it’s almost a part time job trying to update your status on all these accounts. I used to have a post on Facebook, then copy and paste the same posting to my FB fan page, and then paste it into my Twitter account, and then paste it again… it was so time consuming!

That’s why you need to start looking into a social media management system. There are a lot of them out there, but I personally use a company called Hootsuite.

Here is what Hootsuite will do for you:

  • Manage multiple social profiles
  • Schedule messages and tweets
  • Track brand mentions
  • Analyze social media traffic
  • Free quick reports

And the best thing is that Hootsuite is FREE! I downloaded it on my iPhone and it has cut down my work on social media in half. The free account will only manage up to 5 accounts, but if you have a Twitter, Facebook profile and Facebook fan page then you still have 2 more accounts left.

Here is a list of other social media sites you can manage with the free Hootsuite:

  • LinkedIn
  • Google+
  • FourSquare
  • Myspace
  • WordPress

Get Educated

If you don’t understand, then don’t give up. Educate yourself and do some research. We live in the age of Google, YouTube and forums. I guarantee that whatever question you have about online music promotion has been asked or has been written about. Looking up blogs and watching YouTube videos is the perfect way to learn how to use any social media, how to market yourself, etc…

Want to know the best way to learn and get information fast?

Just ask. The great thing about the internet is it is all about connection. People out there like to help people and want to help each other out. So just ask and you’d be surprised at what you can learn.

Practice Patience

So you started promoting your music on your Facebook, Twitter, YouTube, and whatever you want to use and then you wait and then nothing. You send out one tweet and no one responds. You only have 9 followers and no one seems to care. Don’t give up yet!

It takes time. I’m sure you’ve heard the saying that “Rome wasn’t built in a day”. Well, it’s the same thing with your internet presence. It takes time to grow and make that connection with people. It doesn’t happen with one posting or one video. It’s a collection of doing the small things right and it builds up over time.

Think of it as a garden. You can’t just plant a seed and walk away. You have to water daily. Pick out the weeds. You have to tend to your garden. I’m sure you’ve heard the saying the “Grass is greener on the other side”. Well it’s probably because that other person takes care of their grass!

When you put time and effort into something you will see it grow and develop over time… guaranteed. It just won’t happen in a day or a week. Sometimes it takes months to get the ball rolling, but one day after all the hard work it will pile up and the momentum will be amazing!

Be Consistent and Persistent

Like anything in your business, it will take time to grow. No business can expect to put a couple hours of work into something and then give up because it doesn’t work for them in the first month.

The internet is here to stay. You could be one of those guys that are just old school and posting your flyer around town so the local people can see it or you can learn how to master the internet tools that are given to you. With a few clicks of the button and a good following you can spread the word about your new single, video or Kickstarter to thousands of people around the globe!

Tailor Your Internet Marketing to Your Likes and Needs

There are some general rules in internet marketing that should be followed but when it comes to the methods of marketing your music then it’s all up to you. Learn the basics first and what is common practice. Jump into it and just start going at it. Make your mistakes. Learn what you like and what you don’t like.

Some people are all about blogging. Some musicians rely strictly on YouTube. Some are all about Facebook and twitter. It’s all about you and what you like. Find out what you like the most and master that.

Marketing your music online and making a connection with new people is exciting and fun. This shouldn’t be a daunting task. When I work on a music video, upload it and someone from England says they like it and they become a fan, then that is what makes it all worth it. Now if you hate shooting videos and don’t like being in front of the camera, then maybe YouTube isn’t for you.

I hope that this has helped in some way. These are things that I’ve learned along the way. They may or may not apply to you. Again, it’s all about you and you can promote your music anyway you want. Just stop stalling and do it. Start making those mistakes and getting those fans!


Increase the Number of Your Fans With These Effective Music Promotion Techniques

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Promoting music has never been easier then right now with the whole host of social media networks and platforms available to musicians around the world, where they can upload their music and get exposure from audiences all over the world. Increasing your fan base and getting yourself recognized internationally is the dream of every upcoming musician, and that has been made much simpler with the help of technology today.

Luckily for you we have the best techniques for aspiring musicians, which will allow you to grow your fan base and get international recognition within no time. Here are some of the techniques you can use to increase the number of fans and get effective promotion, for your music or your band.

Outsource Your Music

The more people listen to your music the more chances you will have of becoming internationally recognized and getting your music or your band appreciated along as well. There are two methods you can employ to increase the chances of gaining more exposure for your music.

Release Your Music with Other Artists

When you are releasing your own music the entire focus is on you, and since you are not well known you may find it a little hard to get noticed amongst so many other stars of the industry. You can enhance your chances by releasing your music with other artists as it will mean that you are launching yourself alongside someone else and may intrigue people to check your music out. Working with a well known artist will also boost the probability of promoting your music.

Use Your Fans to Enhance Your Music Promotion

Once you start getting a steady following of supporters and fans of your music, you should start thinking about ways in which your fans can help promote your music. This may involve sharing your music on social media platforms such as Facebook and MySpace, while they can also upload your songs on YouTube to increase the fan base.

Celebrate Your Fans and Reward Them

Every great music artist has got a solid fan base which gives them unequivocal support whenever they launch a new album or track. How do you think they do it? By rewarding their fans and appreciating their support whenever they can. Give them unique gifts, such as concert passes, backstage entrance, first look at a new song you are about to launch. This turns them from loyal fans into hardcore fanatics of your music or band and helps you promote your music all over the world.


From the Streets to Keyboards – The Evolution of Music Promotion

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During the Middle Ages, minstrels and jesters-those poets of ascerbic tongue and quick wit-live on the whim and beckon of the King or rich sponsors. They were really the first entertainers who started music promotion, their arts not only a means to assert their freedom but also served, especially if they were really good, to nail them to their masters for as long as they lived.

Music may have started to wean away from the domain of established institutions like the Church, coliseums, or palaces and into the streets during the Renaissance period, a magical epoch of experimentation and exploration.

Street performers and musicians, however, can trace their modern roots as early as the 18th century, when the word “busking” was first recorded to have appeared in Western civilization. They travel from city to city, performing live and basking on extensive music promotion in the hope that the audience will give money as a token appreciation of their talents.

To this day, street performers are still called “buskers” in honor of their predecessors.

While this can be very fulfilling because they interact directly with their audience, it can also be a deadly trap. Unless you are one of those artists who don’t really care whether or not they earn money as long as they can share their music, there’s another better way to do music promotion.

Gone are the days when music promotion and selling CDs entail endless travels from city to city. When in times you get invited to perform at a local bar and you do it even for a plate of food and a bottle of beer in the hope that a record producer happens to be sitting on the crowd on the night you are performing. Now what are the chances of that?

The essence of technology is to make it easier for human beings to evolve. With the right tools, you can multiply the chance of doing music promotion to a larger audience. You can follow the route of other recording artists who uploaded their videos on social sharing sights like YouTube or MySpace Music, but there are websites that can really help you from conceptualizing the music, recording, designing the label, and marketing your music.

The main concept is to register and upload as many compositions that you are willing to sell. Ownership rights in these cases are clearly defined. This is important on questions of royalty percentage or if indeed a record producer notices you.

Aside from earning direct revenues from CD sales, you can also earn royalties every time your tracks are downloaded. There are also other ways to fatten up your pockets through merchandise sales (t-shirts, caps, apparel, toys… you get the drift), mall tours or live performances.

The problem is wannabe musicians still believe that record producers gamble all their resources for some unknown and unproven talent, instead of looking for somebody with a proven sales or interest record that can be gauged by the total number of hits on YouTube or pre-ordered CDs through promotional music websites.

Sure, Mariah Carey’s character was discovered on Glitter by a record producer even when the odds were against her. But we all know how that movie turned out in the box-office, right? Just nail a solid music promotion and you’re ready to stardom.

Marketing Secrets to Blow Your Indie Music Promotion Campaign Wide Open

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Indie music promotion is now more accessible and easier to do then ever before. If you are not using the Internet for your indie music promotion then you are missing out on tons of exposure.

Using (SEO) or search engine optimization to promote your band is a sure fire way to get potential fans to your site and in turn hear your music. I am sure that you have a website set up for your band, and if you don’t, go build one and then read this article. Having a website for your band is really important but it is only the tip of the iceberg. Your website should be the landing page from your indie music promotion efforts.

I tell my subscribers all of the time that they need to get a blog set up for their band. Search engines love blogs and when you post to it regularly you will start to rank much higher in the search engines. So, set up a free blog account and post on it two times a week or more if you like. Simply write about current happenings with your band and current events that are going on in your genre. At the bottom of each post put a link to your website. Blogs should be included in every bands indie music promotion campaign.

Another indie music promotion tool that is overlooked all to often is a subscriber list. When fans go to your web page you need to have a subscriber list to gather names and emails. Offer a free download of one of your songs in exchange for a name and email address. When you collect the names and emails of your fans it makes it so much easier and effective to announce any upcoming events, albums, or promotions that you will be running.

Some marketers say that banner ad are over but I find them to still be effective to this day. Banner ads are a perfect tool for indie music promotion. You can download free banner ad software and make them yourself but I only recommend doing this if you know how to make nice looking ads. Otherwise find someone who knows what they are doing and have them create one for you. It’s inexpensive and a great looking banner ad can pay for itself over and over again. Contact webmasters that have sites that are related to your band site. It can be another band or better yet a site that is dedicated to your genre of music. Ask if you can post your banner on his or her site in exchange for posting a banner or an advertisement for them on your site. Many webmasters are open to this kind of exchange, so look around.

Indie music promotion can be taken to another level with search engine optimization. Utilizing the power of the search engines will take a little time but as you will see the benefits you receive with your indie music promotion efforts will be outstanding.


10 Great Music Promotion Tips

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Thinking of making it in the music industry? You don’t have to worry, music promotion will get you there and this article has everything you need to know on music promotion. Decades ago, music promotion was quite tough due to the lack of effective platforms to market one’s music.

Today, with the invention of the internet, much can be done making music promotion a walk in the park. Whether you start out as an independent music artist or a band it is equally important to sell your name so as to get an audience and a fan base. The following tips will help you promote your music and make a big impression in the music industry;

1. Make your brand name, use a name or label that will catch your fans as well as sell your music. Be creative and original; choose a decent and meaningful name that won’t create controversies about your personality or character.

2. Invest in your music, you don’t have to be a millionaire to make it in the music industry. Time is the biggest investment as your commitment to your work will determine how far you go, remember time is money.

3. Make free samples of your music for your fans; select your best songs as they will create the first impression to your listeners. Perform at gigs for free, as publicity is key to success in music promotion.

4. Make contacts; you need to make and keep friends who are influential in the music industry, this allows you opportunities to perform at functions as well as curtain raise for an established artists.

5. Get to know what your fans want; understanding your audience gives you the direction to take and rejuvenate your creativity ensuring a fresh style every time you go on stage.

6. Remember to be smart in your planning, use friends and relatives to advertise your music or band. The more they tell other people about your music, the more you get your music noticed.

7. Set aside some cash for professional music promoters as you need an experienced pro to find your way around the music industry. Remember cheap is expensive, so don’t be stingy instead of invest in quality.

8. Social networking is another very important tool as the World Today is a global village; create fan pages on Facebook, Twitter, MySpace and many other sites with millions of users who will, in turn, give you feedback on your music as well boost our sales put you on the global map.

9. YouTube is yet another tool in music promotion; you need to understand how to use it effectively so as to maximize your exposure level as well as attracting millions of viewers. Most renowned music artists used this route to reach where they are, so if you want to make it too, try it out.

10. Keeping a reputable image gives you to class in the industry. Being a role model goes a long way.


4 SoundCloud Music Promotion Tricks for All Newbie Musicians

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Have you ever wondered why some talented artists don’t get proper exposure to showcase their creativity to others? Well, there are a good number of reasons behind the downfall of these talented stars. A musician spends countless hours in creating new tracks. Before launching these tracks, the artists don’t decide the promotional strategy. The singers upload their tracks in the popular audio sharing site like SoundCloud and sit their finger-crossed thinking about high recognition within few hours. Moreover, most of the artists don’t even know how to engage in an effective marketing process. Though they usually release an outstanding track, but being successful becomes impossible for them.

Use marketing tools and drive more traffic to your profile:
Today, musicians are offered with a number of effective marketing tools that can benefit them in many ways. When it comes to marketing your music, there are too many ways to follow.

Loads of marketing channels are opened so that you can choose one of them and start your music promotion. However, being one of the largest audio sharing sites SoundCloud has brought drastic changes in the world of music. A lot of artist upload their music in this platform and wish to get good exposure.

Before you start your SoundCloud promotion, here are some amazing tips to direct you towards a perfect promotional approach –

Make your marketing process easy!
Marketing your music is a difficult thing to perform. Of course, it is not everyone’s cup of tea to win the heart of millions within a minute. Most of the artists are afraid while think about the promotion of their music. Well, the experts advise not to give up hope and try some easy promotional strategies. It lets you reach to a wide range of audiences within a short time span.

Gigging is a good option for music promotion:
Gigging is one of the golden opportunities for the musicians as it brings them exposure. It is a good option to raise the awareness amongst the targeted audiences. Moreover, this promotional strategy helps you to build a strong bonding between you and your listeners. Though you are talented, but, let people know about your talent is difficult. So, try to draw their attention by understanding their feelings and emotions.

Hire professional music marketers:
When only you try promoting your music, then it just involves your nearer ones. But, once you hire a professional music promotion company, you will receive some extra advantages. The experienced marketing experts will let your music get exposure at different social media sites along with SoundCloud. They also engage international audiences to your profile. your music band or label name will increase the followers’ base as well.

Two-way communication is important:
Like every relationship, your bonding with the listeners depends upon how much active you are at social media. Building an effective social network mostly relies upon two-way communication process. Hence, if your fans are making any comment or query about the music you have uploaded, then reply them back. It makes the bonding stronger.

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