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From the Streets to Keyboards – The Evolution of Music Promotion

By November 26, 2019 music marketing
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During the Middle Ages, minstrels and jesters-those poets of ascerbic tongue and quick wit-live on the whim and beckon of the King or rich sponsors. They were really the first entertainers who started music promotion, their arts not only a means to assert their freedom but also served, especially if they were really good, to nail them to their masters for as long as they lived.

Music may have started to wean away from the domain of established institutions like the Church, coliseums, or palaces and into the streets during the Renaissance period, a magical epoch of experimentation and exploration.

Street performers and musicians, however, can trace their modern roots as early as the 18th century, when the word “busking” was first recorded to have appeared in Western civilization. They travel from city to city, performing live and basking on extensive music promotion in the hope that the audience will give money as a token appreciation of their talents.

To this day, street performers are still called “buskers” in honor of their predecessors.

While this can be very fulfilling because they interact directly with their audience, it can also be a deadly trap. Unless you are one of those artists who don’t really care whether or not they earn money as long as they can share their music, there’s another better way to do music promotion.

Gone are the days when music promotion and selling CDs entail endless travels from city to city. When in times you get invited to perform at a local bar and you do it even for a plate of food and a bottle of beer in the hope that a record producer happens to be sitting on the crowd on the night you are performing. Now what are the chances of that?

The essence of technology is to make it easier for human beings to evolve. With the right tools, you can multiply the chance of doing music promotion to a larger audience. You can follow the route of other recording artists who uploaded their videos on social sharing sights like YouTube or MySpace Music, but there are websites that can really help you from conceptualizing the music, recording, designing the label, and marketing your music.

The main concept is to register and upload as many compositions that you are willing to sell. Ownership rights in these cases are clearly defined. This is important on questions of royalty percentage or if indeed a record producer notices you.

Aside from earning direct revenues from CD sales, you can also earn royalties every time your tracks are downloaded. There are also other ways to fatten up your pockets through merchandise sales (t-shirts, caps, apparel, toys… you get the drift), mall tours or live performances.

The problem is wannabe musicians still believe that record producers gamble all their resources for some unknown and unproven talent, instead of looking for somebody with a proven sales or interest record that can be gauged by the total number of hits on YouTube or pre-ordered CDs through promotional music websites.

Sure, Mariah Carey’s character was discovered onĀ GlitterĀ by a record producer even when the odds were against her. But we all know how that movie turned out in the box-office, right? Just nail a solid music promotion and you’re ready to stardom.



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