A music promotion plan can be broken down into one simple phrase.
“Find out what the fans want, then give it to them”. If you can do that you will have no trouble building a great music career.
The key thing is not to totally change your image and style to fit a brand. The best thing is to massage what you already do to fit a market.
So if you write a lot of rap songs look at what the top rappers are doing and ask yourself what they are giving to their fans, and how you could offer the same thing in your own style.
While it’s true that the Internet is changing the way music marketing is done, it’s not enough to assume that everything done the online way works. For instance, the easiest way to market your music may be through your website or the social networks that you’re a part of, but remember that because doing something is a breeze, it doesn’t mean it’s effective. You see, online marketing is not just about the ease…it has to bring in results too, and you must track the results over time so that you can keep the winners and trash the losers.
I like the phrase “Great quality fast!”
Try to incorporate the following tips into your music marketing plan for 2011.
1. Know your target. How can you sell something if you don’t even know who’s going to buy your stuff? You may have hundreds of emails in your fan mailing list but how many of them really belong to the market that you fit?
Do some delving and survey your audience. Are they really the type who will come to your show or buy your albums?
If you want to be a popstar, is it right to send marketing emails to metal rock die-hards? I guess the answer is too obvious here but a lot of people think that their music is so good it will convert people and although that is true in some cases, it’s much harder than finding a bunch of people who you are 90% sure will like what you do.
2. Know your marketing options. Now, what’s the best way to market your music online? Are you going to send emails that will bait potential customers in though your discounted record and merchandise offers? If yes, the next question is, do you have the funds to do this? Do the math, because freebies cost you money. Apart from budget, you must also take into consideration the efficiency of the methods you will employ. Are you willing to spend hours on a computer to promote your stuff. Even free music promotion costs your time, and for me that is even more valuable than money because everybody has limited time.
3. Know what matters. The best way to communicate is not just to talk but to listen as well. Okay, you’re very consistent in sending your fans promotional and informational emails or in updating your status on Facebook and Twitter. They know what’s up with you. They hear you….but how about them? Do you even care about the feedback they leave on your website and social networking sites? Spend some time trying to hear what people are saying. Encourage them to comment on your posts or emails. And from there, analyze where they’re coming from. Try to see the value of their suggestions and adapt to them if you can.
Set up a Google alert on your band name and contact form on your website. Whenever a fan takes the time to make a comment you should be there with a reply.
I hope you found these tips helpful, I’d love to hear your thoughts below.
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